My Role
Creative Direction, Storyboard Development, Photo Editing
Skills
Creative Ideation and Brainstorming, AI Processes, Project Management, Marketing, Critical Thinking, Design Direction, Communication
Programs
Adobe InDesign, Adobe Photoshop, Microsoft Word
The AI in Your Day video series showcases real-world examples of professionals who have transformed their daily workflows through the use of artificial intelligence. Each story demonstrates how AI enables the streamlining of processes, delivers valuable insights, and empowers professionals to concentrate on the aspects of their work that matter most.
Visual Approach and Creative Direction
For this project, a completely new visual approach was developed that remained consistent with the brand identity while introducing fresh and distinctive elements to help the series stand out in the marketplace. The aim was to preserve a human component, ensuring a connection to each individual’s story, while allowing for versatility in portraying various scenarios and actions.
The visual strategy strikes a balance between photo-realistic and illustrative styles. Bold colors are used in contrast with black and white imagery, and the inclusion of relatable professionals helps vividly bring each story to life. The story is brought to life by AI-generated voices that lend variety to the series.
After setting the styling and approach with the first few videos, I collaborated with other members of the team to divide-and-conquer storyboarding over the remainder of the series, working collaboratively to continue to expand and evolve the visual styling.
This series initiated what is arguably the most substantial advancement in the BDO brand’s illustrative video approach to date.
Meet Melissa
Meet Nick
Meet Martel
